MaGICX is a Centre of Excellence (CoE) in Universiti Teknologi Malaysia (UTM) to support and promote research, development, consultation and training activities on immersive technology related area, gamification, and digitalisation. We provide up-to-date facilities and expert to conduct such activities. MaGICX is a recognised Industry 4WRD CoE and UNITY Authorised Training Partner.

Contact Info

T03, Level 1, University Industry Research Laboratory (UIRL),
Universiti Teknologi Malaysia, 81310 Johor Bahru, Johor
Email: [email protected]
Phone: +60 7-561 0237
Fax: +60 7-561 0236

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About MaGICX

Introduction, Vision & Mission


Media and Game Innovation Centre of Excellence (MaGICX) is a research centre in Universiti Teknologi Malaysia (UTM) established in 2013, aspires to create an environment that contributes toward research and development, knowledge-sharing, industry promotion, and collaboration on core and unified technology. MaGICX core technology focuses on immersive technology including virtual and augmented reality, 3D modelling, visualization, human computer interaction, gamification, and simulation. Meanwhile the unified technology including web mobile, artificial intelligence, cybersecurity, internet-of-things, and data analytics.


To be the anchor for Games and Gamification industry & the nucleus for Iskandar Malaysia Innovation Valley.


To provide necessary support and technical expertise in research, business development, publishing, marketing and training for industry players to develop commercially viable products and services

Immersive Technology

Our core technology

Augmented Reality

Augmented reality (AR) is an enhanced version of the real physical world that is achieved using digital visual elements, sound, or other sensory delivered via technology






Virtual Reality

Virtual Reality (VR) is a computer generated environment with scenes and objects that appear to be real. making the user feel they are immersed in their surroundings.

Unified Technology

Web/Mobile Application

Analyze. Design and Develop Immersive Application. Managing User. Content and System Integration

Artificial Intelligence

Adding Intelligent features on Immersive Application. Training Data and make Smarter Decision.


A Secure Data Transmission and Environment for Immersive Application

Internet of Things

An integration of Immersive Application with Sensors and Actuators to improve haptics tactile response

Data Analytics

Collecting Immersive Data, Analyze and Get the Informative Insights.


Create a stimulating environment where everyone (internal teams, partners, businesses, researchers) will be inspired to be the best.


Nurture a winning network of researchers, businesses, investors, experts, students and consumers to continuously deliver


Be at the forefront of technological, social and business developments that will have an impact on the games & gamification industry.


Contribute to the effort in the development of human capital, which is the core fundamental of growth.


Create a portfolio of products that are commercially viable and able to enhance our brand name in the games and gamification industry.


Initiate and engage in activities that will promote our capabilities in games research, design, and development.