About MaGICX
Introduction, Vision & Mission
Introduction
Media and Game Innovation Centre of Excellence (MaGICX) is a research centre in Universiti Teknologi Malaysia (UTM) established in 2013, aspires to create an environment that contributes toward research and development, knowledge-sharing, industry promotion, and collaboration on core and unified technology. MaGICX core technology focuses on immersive technology including virtual and augmented reality, 3D modelling, visualization, human computer interaction, gamification, and simulation. Meanwhile the unified technology including web mobile, artificial intelligence, cybersecurity, internet-of-things, and data analytics.
Vision
To be the anchor for Games and Gamification industry & the nucleus for Iskandar Malaysia Innovation Valley.
Mission
To provide necessary support and technical expertise in research, business development, publishing, marketing and training for industry players to develop commercially viable products and services
Immersive Technology
Our core technology
Augmented Reality
Augmented reality (AR) is an enhanced version of the real physical world that is achieved using digital visual elements, sound, or other sensory delivered via technology
3DModelling
Interaction
Visualization
Gamification
Simulation
Virtual Reality
Virtual Reality (VR) is a computer generated environment with scenes and objects that appear to be real. making the user feel they are immersed in their surroundings.
Unified Technology
Web/Mobile Application
Analyze. Design and Develop Immersive Application. Managing User. Content and System Integration
Artificial Intelligence
Adding Intelligent features on Immersive Application. Training Data and make Smarter Decision.
Cybersecurity
A Secure Data Transmission and Environment for Immersive Application
Internet of Things
An integration of Immersive Application with Sensors and Actuators to improve haptics tactile response
Data Analytics
Collecting Immersive Data, Analyze and Get the Informative Insights.
People
Create a stimulating environment where everyone (internal teams, partners, businesses, researchers) will be inspired to be the best.
Partners
Nurture a winning network of researchers, businesses, investors, experts, students and consumers to continuously deliver
R&D
Be at the forefront of technological, social and business developments that will have an impact on the games & gamification industry.
Talent
Contribute to the effort in the development of human capital, which is the core fundamental of growth.
Portfolio
Create a portfolio of products that are commercially viable and able to enhance our brand name in the games and gamification industry.
Promotion
Initiate and engage in activities that will promote our capabilities in games research, design, and development.